Bookstore Logo
The purpose of this project was to create a meaningful, well designed logo and in the process gain experience using industry software. The project also went deeper into the design process with play, research, conception, thumbnail sketching, digital comps and final. I choose to create a logo for a French bookstore with a play on the word for "owl" which also means "great or groovy" in French. I hoped to have a more sophisticated feel for the finished product.
First Thumbnail Sketches
