Digital Onboarding
This project envisioned a new way to have customers fully engage with the website. The idea was to offer a interactive interface that rewarded users for completing their profile.
Background
Research showed that customers were not engaging with the website beyond a simple log-in. Stakeholders wanted something fun and interactive that motivated users to continue on with their profile. Providing critical information would enable each customer to more easily refill prescriptions and get the most out of their participation in the loyatly program. In the end the result was a win-win for both company and consumer.
The widget was a great example of how iteration is important. Since there wasn't anything comparable on other websites and the needs were unique, many designs were tested and reviewed with stakeholders and users to find the one that would be both fun and met business needs.
Using Figma to prototype the design was important to show the dev team how to interact with the widget. The silder was designed to show specifically how many actions a user needed to take to complete their profile and also show where they were in the list of actions. It was a small important detail that required some thought and work.